Why invest in Good Design?

You’ve got the product or services down pat. You’ve got the passion, the business acumen and drive to get your business off the ground. Why should you spend your hard-earned money on a beautiful brand package or other professional design content for your business?

Creating cohesive brand guidelines can help your business from the inside-out. Brainstorming for a strong brand or any other design aspect of your business requires that you know your business and that you have a concrete identity. Knowing who your brand is and what you stand for will help it to carve out its place in the world and add value for your customers. If you don’t know what your brand stands for, how will your customers?
Better designs can lead to better collaborations and business partners! Having a beautiful logo for other brands to lock up next to theirs is a drawing point for investors, backers, collaborators and customers alike. If you have a beautiful website and curated social media platforms, other businesses and people will be proud to link viewers to your platforms from their platforms.
Build a more beautiful, functional and inclusive brand… and world. Not only does Good Design communicate who you are and what you do to your customers and partners, it makes your brand more visually appealing, and more accessible for many potential clients. Good Design is inclusive design. When you neglect to invest in inclusive designs for your business, you are neglecting a large chunk of your potential audience! According to the World Health Organization, over 1 billion people on this planet experience some form of disability. That’s 15% of the global population! When you neglect to create accessible marketing materials for your business or organization, you are leaving 15% of your audience in the dark.

Creating beautiful and functional assets and a cohesive brand package for your business is a great investment. It makes your brand more appealing to clients, investors and collaborators alike. It creates a more-accessible world and a more-beautiful one. It’s often hard to measure the return-on-investment of graphic design… but design is central to the functionality and success of a business.