Hotel RL is an artsy, fun and local-music-focused hotel brand under the RLC Corporation umbrella. Each location boasts a “Living Stage” in the lobby, fully booked with local acts for guests to enjoy.
As one of the in-house designers at RLC Corporation, one of my focus points was building out the Hotel RL brand based on existing guidelines, especially focusing on the social marketing and print calendars for The Living Stage. I also designed the backdrop for freestanding stages that needed some more brand integration, and we launched the design at a hospitality conference.
